I love Peggy McKee’s description of Linkedin:
“It is the online world’s equivalent of a first impression”… It’s true. We recruiters search Linkedin first when we’re looking for job candidates – and if your profile is terrible, we won’t put you forward.
McKee gives us 5 Linkedin disasters to avoid:
- Avoid Typos – Proofread!
- Pick a photo that is professional, attractive, and appropriate.
- Be specific with places, dates, and names.
- Don’t lie – stick the facts! (In this day, it’s easy to discover your lies)
- Make it clear and easy to read – stick to the relevant facts … you don’t need to include your whole life story.
Filed under: Advice for the job seeker Tagged: | LinkedIn

Thank you for the mention!
Peggy
The LinkedIn “What you are working on now” function can help build your brand. Update it regularly. Post all of the interesting things you are doing—at work and in your life. This will help others get to know you better and it will showcase the depth and breadth of your experience. Think of it as a longer tweet. Twitter limits you to 140 characters per post. Here you can post three or four sentences and go into a little more detail. Click here to read more about a similar article from our blog.